Business referrals don’t just happen overnight. The only way to provide qualified referrals to other businesses is to know that business inside and out. Instead of tracking leads, exclusive categories, or attendance, these are all the things that traditional networking groups focus on. FreeNI concentrates on building solid long-lasting relationships and learning about one another’s industries. If you take the time to learn about the other business, you can then share their business with your connections and referrals come naturally. It is a win-win for everyone involved.